Brand guidelines · v0.1 · Sep 2026
purefit.in brand
The identity system for purefit.in — logo, colour, type and stationery, and how to use them together.
About the name. Suggests a wholesome and untainted approach to fitness and health.
Logo
The wordmark is the primary logo. Use the monogram where space is tight — app icons, avatars and favicons.
Clear space: keep at least the height of the “p” free on every side of the logo.
Colour
A deliberate palette: the primary carries the brand, the accent is for emphasis — use it sparingly.
#0F766ERGB 15, 118, 110#0A4F49RGB 10, 79, 73#F0A202RGB 240, 162, 2#0F2B28RGB 15, 43, 40#EEF4F1RGB 238, 244, 241Typography
Three faces, each with one job. All are free to use from Google Fonts.
Display · Manrope
Headlines and the wordmark
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Text · Inter
Body copy and interface
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Mono · IBM Plex Mono
Labels, data and code
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Type scale
H1 · 56pxAchieve Your Purest FitH2 · 36pxAchieve Your Purest FitH3 · 24pxAchieve Your Purest FitBody · 17pxAchieve Your Purest FitCaption · 13pxAchieve Your Purest FitLogo usage
A few rules keep the brand recognisable everywhere it appears.
Stationery
Business cards, letterhead and email signature.
hello@purefit.in
www.purefit.in
Founding Team
purefit.in
hello@purefit.in · www.purefit.in
www.purefit.in
Explorations
Alternative wordmark directions considered for purefit.in. Each downloads as SVG.
Social
Profile picture, cover image and the link preview that appears when the site is shared.